Dumb upgrade incentive

by Thomas 17. September 2008 20:32

The number one rule of business is to not make it hard for people to give you money. Defying that time tested rule, is Intuit with their upgrade path from Quicken 2008 to Quicken 2009. From what I was told if you are trying to upgrade the edition of the quicken (i.e. basic to premium), then you can get the upgrade price from the 2008 version to Quicken Premier 2009. However, if you already own Quicken Premier 2008, you have no upgrade path to Quicken Premier 2009. Instead, you must pay the full price.

So, the message that is being sent to the customer is that Intuit wishes to reward customers that paid them less by allowing them to pay less again. However, they wish to punish customers that paid more previously by having them pay more again. Beyond that, now you as a customer must evaluate whether there are sufficient features in Quicken 2009 to compel you to upgrade from Quicken 2009. There are not. There are some niceties, but not nearly enough over Quicken 2008 to compel one to upgrade. 

Intuit has really been hurting to add compeling features to Quicken over the past few years. There have been some features that were worthwhile like the mutual fund evaluator and a few others but nothing that would compel me to pay for the product as if I never had previously.

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